HAN 435 Sales and Marketing in Health Care |
| This course introduces the essential aspects of marketing and sales in health care by addressing the concept of marketing, the nature of marketing strategy, and the environment in which marketing operates. Coursework also provides a framework for understanding the consumer, along with key selling methods. Topics include the "Four Ps" of marketing, promotional elements of marketing, the communication process, and personal selling. Prerequisite: restricted to students approved for appropriate senior year track in the Health Science major. |
